Simplicity Rarely Means Less...
From the article :
“There are two ways to make something simple. The first is to remove features and elements from your project. This may indeed make it simpler, and easier to use - but in most cases it will also make it harder to reach your goal.
The other way is to make something simple by the means of adding focus. You don’t actually take anything away (and in many cases you add functionality), but you do it so that it ads focus. The result is that people will reach their goals faster and in a more flexible way.”