Un essaim de puces.
To quote Sarah Jones, the market has become a swarm of fleas (it sounds better in French, for sure).
Short attention spans, flitting from place to place, a hit-and-run culture. It’s practically a flea circus…
Marketers are more like circus ringmasters than ever before. Far better, it seems, to concentrate on the few (fleas) willing to slow down, the few willing to stop acting that way and actually pay attention and stick around.
Minimalism in communication is a big deal. Through my career I have had feedback from managers to keep “on message” or get to the point as succinctly as possible if you want to get people on your side.
Email is a prime way you can easily fall into the trap of being verbose. Ask yourself the question : is this the best way to get information across? Is the person I am sending this to wanting to read three paragraphs of dense text, or would they prefer a 30sec phone call or face to face chat?
There’s a guy I work with who has a compulsion to speak, it’s like he tries to talk people into submission. Why would you do that? I have even given him feedback to think about what he says and before he starts talking consider whether he has something valuable to bring to the conversation. Instead he starts talking and doesn’t listen to the other person.
My philosophy is this, if it’s written communication use the 4 sentences or less rule. If you can’t get your message across in that space, you don’t understand it well enough yourself. Practice editing your emails before you send them.
For verbal communication, do the same thing by thinking first. In a group discussion speak if you really have something to bring to the table if not, shut up! Learn to read people so you know when they get bored of listening to you, and hopefully learn to stop before it gets to that stage.
I’m a big fan of quotations. I admire people who say profound things, but we can all do that. Let me give you an example…
"I make all my decisions on intuition. But then, I must know why I made that decision. I throw a spear into the darkness. That is intuition. Then I must send an army into the darkness to find the spear. That is intellect." - Ingmar Bergman
That is a great quote! It’s thought provoking and deeply meaningful. As a result I imagine Ingmar Bergman to be a deep and thoughtful individual. But maybe he isn’t? I’ve never seen any of his films (though I intend to) he could be a complete fool? So why do I think he is deep and thoughtful?
That comment is taken out of context, perhaps his next sentence would of been utter gibberish! But because there is a space around that quote, because it is separate from anything else he said, because it is surrounded by white space much like a page in a book or magazine with large borders, because of that it is beautiful.
Don’t be afraid to allow yourself time to think before speaking, that’s the white space that makes what you say stand out.
When you’re forced to be simple, you’re forced to face the real problem. When you can’t deliver ornament, you have to deliver substance.
Learn to get in touch with the silence within yourself and know that everything in this life has a purpose.
In the end, it really came down to one in credibly genius idea: Dropbox limited its feature set on purpose. It had one folder and that folder always synced without any issues – it was magic.
Do not follow where the path may lead. Go instead where there is no path and leave a trail.
Some great info in an article over at the Harvard Business Review…
"We confuse the package with the message. We get so distracted by the awkward, sometimes inappropriate way in which someone is communicating that we miss what the person is communicating.”
“Here’s the real issue: we are all clumsy communicators — both in what we say and in what we hear.”
“As a general rule, assume clumsiness. Picture someone who is moving fast, trying to get a lot done, and not skilled at communicating perfectly. Assume they’re not a jerk. Overlook their inelegance.”
Living with doubt… is almost always more profitable than living with certainty.
People don’t like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurship is largely about living with doubt, as is creating just about any sort of art.
If you need reassurance, you’re giving up quite a bit to get it.
On the other hand, if you can get in the habit of seeking out uncertainty, you’ll have developed a great instinct.